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Redefining Innovation Through Nature

invitation to act

Dear Earth Ally,

For too long, we’ve let progress come at the planet’s expense.

We stand at a crossroads. On one side, technology connects us in an instant, makes continents reachable & AI  can solve complex problems in seconds. On the other, the planet is warming, forests are shrinking, and many of us feel the quiet disconnection from the natural world. The choice isn’t whether to innovate, it’s whether innovation will harm or heal.

This moment offers the rare and urgent opportunity to rise to the challenge and steer innovation toward restoration & renewal.

Naturate exists to help you take action. You feel the urgency to act, the frustration of systems that exploit instead of nurture. You’re already doing the work,  you are the farmer regenerating soil,  the educator teaching the next generation to cherish the earth, the innovator creating green solutions,  and the non-profit missionary making the earth a livable place. To create lasting change, you need tools & strategies that amplify your vision.

Naturate is a bridge merging timeless ecological knowledge with cutting-edge technology to design pragmatic solutions that help preserve the planet we depend on. Our mission is simple: to help changemakers like you build a future that sustains us all.

I’ve seen what technology can do—it’s powerful, but it needs purpose.  My career at the forefront of AI & design showed me how radically technology can reshape our world. But it was my time in the resilience of a pine forest and the persistent flow of a mountain stream that gave me clarity; That progress must serve what gives us life,  and I know you feel this urgency too.

The stakes are high, but the future is still unwritten. Together, we have the power to shape a story worth telling for the next seven generations. As Robin Wall Kimmerer teaches, “Flourishing is always mutual—what we nurture in the Earth, nurtures us in return.”  If you’re ready to co-create a flourishing future, let’s get to work today.

With determination and optimism,

Johan Gace

Naturate Founder

Our Operating Principles

Naturate is Guided by Nature’s Wisdom

Holistic Interconnection

Design products that work within broader ecological, technological, and social networks, fostering balance, regeneration, and systemic impact.

Symbiotic Synergy

Foster co-creative, reciprocal relationships where people, nature, and technology work together to achieve shared, lasting success.

Iterative Growth

We plant the seeds of transformative change by starting  small, with intentional actions, iterating thoughtfully, and building step-by-step toward impactful, long-lasting solutions

Elegant Simplicity

Create clean, intuitive designs where every element serves a purpose, balancing clarity, functionality, and impact.

Creative Resilience

Transform challenges into opportunities with creativity and ingenuity, building resourceful systems that thrive under pressure.

Adaptive Evolution

Thrive in dynamic, evolving environments by combining foresight, scalability, and flexibility to create future-ready solutions.